Nelson Marlborough Institute of Technology (NMIT)’s marketing strategy does not normally include using individual staff members’ names. Promotional material is written to market the institute as a quality provider rather than focus on the merits of individual tutors.

However, the Institute gains some marketing benefit from stating names of specialist academic staff where:

• the academic staff member is hosting seminars and/or short courses.

• the academic staff member has the connections to engage a particular stakeholder group

• the academic staff member has achieved national or international recognition in their area of expertise

• promotion of the academic staff member will enhance the perception that NMIT is a quality provider