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Use of Academic Staff Names in Promotional Material

Nelson Marlborough Institute of Technology (NMIT)’s marketing strategy does not normally include using individual staff members’ names. Promotional material is written to market the institute as a quality provider rather than focus on the merits of individual tutors.
However, the Institute gains some marketing benefit from stating names of specialist academic staff where:
  • the academic staff member is hosting seminars and/or short courses.
  • the academic staff member has the connections to engage a particular stakeholder group
  • the academic staff member has achieved national or international recognition in their area of expertise
  • promotion of the academic staff member will enhance the perception that NMIT is a quality provider