NMIT recognises that social media offers a platform for the institution to market its programmes, stay connected with customers and build its profile online. The institution also believes its employees should be involved in industry conversations on social networks to make useful connections, share ideas and shape discussions. The institution therefore encourages employees to use social media to support the institution’s goals and objectives. However, there are risks associated with this, including reputational damage arising from misuse, threats to the security of sensitive or confidential information and exposure to malware.
This policy aims to mitigate associated risks and provide employees clarity on expected behaviours and safe and effective use of the institute’s social media accounts. It also provides clear guidelines for staff making any reference to NMIT on personal social media accounts.