Generally the names of academic staff are not used in promotional material in order to foster an approach of marketing Nelson Marlborough Institute of Technology overall as a quality provider rather than individual tutors.
However the Institute gains some marketing benefit from stating names of specialist academic staff where:
- the academic staff member is hosting seminars and/or short courses.
- the academic staff member has the connections to engage a particular stakeholder group
- the academic staff member has achieved national or international recognition in their area of expertise
promotion of the academic staff member will enhance the perception that NMIT is a quality provider